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Federal Budget 2022 The experts guide to getting your voice heard

2022 Federal Election Media Snapshot

18 - 22 May

Published weekly by our team of expert analysts, the Federal Election Media Snapshot series gives you the insights you need to plan your media activity around the election to ensure that you get the best results from your media strategy. 

Submit the form to download the latest snapshot, or explore our previous snapshots below.


Previous Snapshots

Federal Election Media Snapshot

11 - 17 May

Key insights:

  • Front-page coverage of the election this week centred around Liberal's announcement of the housing policy, which would allow first home buyers to access their superannuation to support initial deposits.

  • Scott Morrison was the most mentioned individual this week, appearing in 26% of coverage relating to issues such as housing policy, Labor's proposed wage increase and his announcement that if elected, he would change his 'bulldozer' leadership style.

Federal Election Media Snapshot

4 - 10 May

Key insights:

  • Front page coverage of the Federal Election saw a large amount of reporting focused on the second leaders' debate this week, where Scott Morrison and Anthony Albanese clashed over a range of issues, including COVID-19, the climate crisis and China. 

  • Rising interest rates and inflation were amongst the leading topics amidst fears around the rising cost of living. The Reserve Bank of Australia's decision to increase the cash rate proved negative for the Coalition.  

  • Social media activity increased this week as election day grows closer. The social accounts of journalists and MPs on the hustings dominated the conversation.

Federal Election Media Snapshot

27 April - 3 May

Key insights:

  • The ALP campaign launch generated positive coverage, as did significant policy announcements from both major parties. Rising inflation and cost of living concerns however, prompted negative front page coverage. 

  • The Reserve Bank of Australia (RBA) was the leading organisation mentioned in front page coverage and Scott Morrison was the leading spokesperson.

Federal Election Media Snapshot

20 - 26 April

Key insights:

  • The National Disability Insurance Scheme (NDIS) was the leading organisation mentioned in front-page coverage.

  • The first leaders’ debate received a large amount of neutral coverage. However, Scott Morrison’s comment during the debate on not having disabled children generated substantial negative coverage.

  • Social media conversation maintained high levels in the second week of the campaign, although levelled off after the initial spike in activity immediately after the announcement on 10 April.

Federal Election Media Snapshot

11 - 19 April

Key insights:

  • Front page coverage demonstrated a wide level of commentary on the federal election. Anthony Albanese led spokesperson coverage, followed by Scott Morrison and Simon Birmingham.

  • A large amount of coverage focused on the parties’ election promises. The Liberal’s proposed job increases received far more positive coverage than Labor’s decision not to increase JobSeeker levels.

Federal Budget Media Snapshot Report 2022

The yearly Federal Budget Media Snapshot Report produced by expert analysts from Mediaverse provides an overview of:

  • Most mentioned organisations
  • Leading favourable, neutral and unfavourable themes around the Federal Budget announcement
  • Leading spokespeople in the media
  • Social Media snapshot including potential reach, top influencers and hashtags.

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