About Us

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About Us

THE MEDIAVERSE STORY

With more than 20 years of experience providing robust and objective media research and analysis, Mediaverse is dedicated to innovation and best practice in media analysis across both traditional and digital media.

Mediaverse has won eight gold and nine silver medals in the past eight years at the AMEC International Communication Effectiveness Awards. Many of these were for innovative work done in partnership with clients to better understand the competitor landscape or help them measure and improve the effectiveness of communications strategies.

In 2019 Mediaverse was named Best Communications, Research and Measurement Team of the Year at the International AMEC Awards.

In 2020, we won the Gold Award for Simplicity in Reporting at the International AMEC Awards.

Our team of analysts are all degree qualified, many in communications, media and marketing, and each have significant experience tracking and analysing issues and campaigns across traditional and social media, utilising leading technologies.

250,000+ media items analysed per year

440+ reports delivered to clients in FY21

23 AMEC award wins

AMEC Full membership of the global industry body, AMEC

People centricity

Nothing is more human than telling great stories, which is why our people are at the core of everything we do.

Initiative

We hone our tech capabilities to constantly deliver the smoothest journey for our customers and partners.

Accountability

We’re always building our knowledge and expertise and we strive to share our insights with our customers and partners.

Passion

Our passion for telling great stories is the driving force behind our mission and vision.

Integrity

To get the right stories told, we empower our customers with the tools, education and support they need.

ABOUT US

Our people

Amrita Sidhu

Director of Media Intelligence

Meet Amrita

Amrita is responsible for the executive and business management of Mediaverse and Medianet. She joined the companies in 2021 with a background in sales and marketing and as a senior executive in technology and digital services enterprises.

Amrita was formerly national sales director of the AAP newswire and has a deep understanding of the Australian and New Zealand media landscape. She brings a high level of commercial experience and management responsibility from her time as GM Asia for Tigerspike, a technology agency that designs and builds enterprise level digital solutions, and global head of commercial and partnerships for VMG, a SaaS social media video solution for digital advertisers.

Sally Chadwick

Insights Manager, Mediaverse

Meet Sally

Sally is well versed in media and works closely with clients across a range of industries to ensure that they receive meaningful and actionable insights.

Based in Melbourne, Sally has a Masters of Media and Communication and a Bachelor of Arts (with Honours) from The University of Melbourne, majoring in International Relations and Japanese.

Sophie O'Shea

Senior Account Manager, Mediaverse

Meet Sophie

Sophie loves journalism and uses this passion to develop rigorous media analysis approaches that deliver actionable and meaningful insights for clients.

Sophie is based in Melbourne and boasts a Bachelor of Journalism from The University of Queensland and has previous experience as a journalist for both Australian and international news organisations.

Jessica Allan

Account Manager, Mediaverse

Meet Jessica

As an account manager, analyst, and search string specialist, Jessica loves to help her clients discover key insights across a range of industries including financial services, government and consumer brands.

Based in Melbourne, Jessica has a Masters of Publishing and Communications and a Bachelor of Arts from The University of Melbourne, majoring in Media and Communications, English and Theatre Studies.

Jim Castles

Business Development Manager

About Jim Castles

Jim loves to help his clients reach their true potential as he takes a seasoned, result-focused approach to drive strategic expansion and business growth.

Jim is based in Sydney and has helped hundreds of businesses over 24 years in media and commercial sales.

Mediaverse Analysis Team

Meet our Mediaverse Analysis Team

Our Mediaverse analysis team has a deep knowledge of the media landscape and are experts in the tracking and analysis of both digital and traditional media.

The team can provide analysis on media trends, campaign and reputation tracking, social media, and issues management. Our bespoke reports are designed to deliver actionable insights that give clients a strategic boost.